About CharBett Strategies
Meet the founder
Erica Carroll leads CharBett’s training and education work.
She works directly with founders, product leaders, and marketing teams to define where education fits, then leads the work herself. That might mean managing a single renewal unit application, building a new customer training program, or stepping in as embedded education leadership.
Erica is the person you bring in when you know training matters, but need someone to figure out what it should look like and make it happen.
WHAT GUIDES OUR WORK
These are the principles that shape how we think, lead, and build.
intentional by design.
| Strategy before delivery
We don't build a course or a system until we know it's the right one to build.
Essential To success.
| Education is infrastructure
Training isn't a nice-to-have add-on, it's how a product or a channel actually succeeds.
Adaptive by nature.
| Meet clients wherever they are
From a light review of what exists to building a program from the ground up.
Collaborative in practice.
| Lead, don't just deliver
We act as strategic partners and program leaders, not vendors checking a box.
LETS TALK
Let's Build Something
That Actually Sticks.
If you're ready to move past scattered onboarding and one-off training docs, and build the certification and education systems that actually retain customers, the next step is easy.
Education That's Built, Not Bolted On.
Not a PDF and a prayer. An actual program.